While Rachael uses cutting-edge technology and aggressive marketing strategies for her clients' advantage, she never loses sight of the importance of the one-on-one personal service and attention her clients deserve. Highly personalized and dedicated to the unique needs of each client she works with has earned her an outstanding reputation. "I believe to be successful in anything, you must feel passionate about what you're doing. I can honestly say I'm passionate about my work helping families with one of their most important investments, their homes"   With a spirit of determination and her high energy, she prides herself in not only reaching her clients goals but going beyond what is expected. Her expertise and organized style eases home buyers and sellers through every transaction by guiding them every step of the way. Home is our sanctuary. Our private domain from the rest of the world. Where we are free to be ourselves with family and friends. The place where memories are made. With a keen understanding what "home" really means to us all, Rachael truly realizes there is no place like home. Because her own family always comes first, she knows yours does too. So what Rachael works to do is take the often painstaking and time consuming elements out of your next move so you are better able to focus on what's most important. When it comes to deciding where your future memories will be, trust Rachael Lawrence!

1. First she will provide and review with you a comprehensive market analysis of comparable properties sold in your area to help you price your home to sell.
2. Counsel you in preparing your home to sell for the very most the market will bear.
3. Recommend and/or arrange through Rachael’s Concierge Services the reliable contractors to assist in home preparation, if needed.
4. Fully explain all details of listing, marketing, negotiating contracts and transferring title.
5. Arrange for high resolution digital professional photography and video of your property's exterior and interior for internet and magazines.
6. Place your property on the Regional Multiple Listing Service to over 90,000 agents.
7. Install a professional sign on property with rider directing prospects to NorthOrangeCountyHomesandEstates.com for virtual tour, with permission granted.
8. Design and prepare full-color Professional Property Brochures for distribution to targeted prospects, her exclusive database of prominent professionals and investors, and at your property address customized professional home portfolios done when applicable.
9. Promote your property through customized post cards, and Rachael's Showcase Properties on her website distributed to hundreds of potential buyers and investors.
10. Display and feature your property at Rachael's office locations for buyers to preview while visiting.
11. Create extensive property exposure through LuxuryRealEstate.com, Century21.com/finehomes, Realtor.com, NorthOrangeCountyHomesandEstates.com, LuxuryHomes.com, Forbes.com, BusinessWeek.com, & LosAngeles.Bizjournals.com as well as top placement with several major search engines for Orange County Real Estate.
12. Advertise your property, where applicable, in Distinctive Homes Magazine, Homes and Land Magazine, Dream Homes Orange County, Unique Homes Magazine.
13. Attract more home buyers through Los Angeles Business Journal and Century 21 television commercials, & Orange County Register, Homes & Estates Magazine.
14. On agreed upon basis, hold catered Broker’s Open House to assure maximum exposure to the area’s finest Realtor’s.
15. On agreed upon basis, hold catered Open House to select prospective purchasers.
16. Feature your property in full color and full detail to thousands of prospective buyers through Rachael's e-Newsletter.
17. Secure prospective purchasers for your property through Century 21 National and International relocation service.
18. Network with other Realtors on a daily basis personally, by telephone,
    e-mail, and direct mail.
19. Present your property to past, present and future prospects interested in your type of property, location and price range.
20. Personally arrange all showings of your property with discretion of
    pre-qualified buyers.
21. Keep you informed regarding showings, inquiries, advertising, and overall activity by phone, mail, written reports and e-mail.
22. Negotiate skillfully and strategically for the maximum price of your property and convey all offers immediately.
23. Guide you through all contracts and closing procedures.